BÖCKER
Boken Värdet av konst släpptes i september 2013. Läs mer på www.värdetavkonst.se.
Understanding Advertising Creativity – I november 2012 disputerade Erik Modig med avhandlingen Understanding Advertising Creativity. Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. Both advertising industry professionals, awards, effectiveness reports and research support this notion that what makes advertising effective …